Real Estate Information Archive


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Introducing Our Cleveland Real Estate Blog

by The Schuman Team


Cleveland Real Estate Blog


Welcome To Our Blog.  To begin, this article is a little ill timed.  You see, we have actually been writing a blog for over 2 years now but never officially introduced it.  That's kind of like opening a restaurant and then having a grand opening 2 years later.  At first, we wanted to work out the kinks. Then, we got so busy writing that it just slipped our mind.  It has actually become one of the most popular real estate blogs in Ohio and has been a great source of business for us. You can see over 300 of our older posts by visiting our official Cleveland Real Estate Blog site. So, without further ado, welcome to our....

Oh wait.  Before we actually talk about our blog, I think we need to take a step back and explain what a blog is all about.  Initially, we assumed most people were familiar with blogs, and have used the term frequently in conversations. However,  I was at a social event recently and told someone that we have a very popular blog and invited her to check it out. To that, she replied, "what's a blog?"

So, while it is certainly possible that most people are aware of the term, they may not know the particulars, because every blog is different.  There are personal blogs, which read like diaries, corporate blogs, photo blogs, etc... Heck, I didn't even understand the entire concept until I actually started blogging, so I suppose we shouldn’t assume others will know anything about our blog, unless we explain it to them, or better yet, show them.

For the purposes of trying to explain the basics of our Cleveland Real Estate Blog, so people like my parents ( who are still trying to get a grasp on this "email" thing ) can understand, here is an easy way to think of it.  A blog is like a newspaper, with "articles" being added to it all the time, sometimes even daily.  The newspaper is called the "blog" and the articles are called "posts". So, what you are now reading is a post on our blog.  If that's not clear, than I don't know what to tell you because even that explanation made sense to my parents.

The best thing about our blog is that we have total control over content. Yes that's right, it's basically a free for all, but we do understand the importance of great content, otherwise, no one would read it.  The thing that has made blogs so popular is because they are more personal and often offer deeper insight on a particular topic than the typical article someone may read. That's what people can expect from this blog.  Our goal is for everyone to feel like their time spent reading was worthwhile, and that they actually learned something new.


We give general information that would be of value to anyone, regardless of where they live. Since we are real estate agents, naturally we do write about real estate, but also discuss other topics as well.

On the real estate side, we give basic tips to home buyers and sellers, and sometimes even talk about complicated subjects such as the different styles of negotiating.  Also included are posts on our areas of specialty, luxury homes and home staging.  We also love sharing tips to our corporate and business contacts.  Here are some examples of what you will find here:

Nationally Featured Articles:

C'mon People, Stop Posting Vacation Plans On Facebook

Does Hiring Cousin Vinny Really Make Sense?

Real Estate Agents Are Not Just Door Openers

Is Zillow Really Accurate? Take A Look For Yourself

Local Articles:

The Complete Guide To Buying A Home In Cleveland

Solon Ohio -  A Special Community

Signature of Solon

Business Tips and Advice:

How To Increase Your Website's Ranking

Rating Your Social Media Personality,Are You A Sitcom, Drama, or Informercial?

The Art Of Working With Athletes

The last great thing about our blog is that it is interactive.  At the bottom of our posts, there is a link that will take you to a comment section.  Here, readers are encouraged to make a comment.  Ideally, we would love to hear your thoughts and opinions about the post you just read.  However, if you just want to send us a note, that’s ok too.

So, we would officially like to welcome you to our blog.

Also, if you know of someone who would benefit by reading our blog,  please share it with a friend.

For the record, most of our posts are much shorter than this.  But after two years, we had a lot to say.

Selling A Home - Little Things Mean A Lot

by The Schuman Team

When we consult our home sellers, we tell them that they don't have to spend a lot of money to get big results. It’s the little things that count, and many are very inexpensive.

Buyers respond to certain things in their subconscious mind that makes a home attractive to them.  If you want your home to sell, it must say things to a buyer that make them excited enough to want to purchase it.   And what do we want the house to say?  “I’m the one!”  “I’m updated and well cared for.”  “You can move right in and not have to spend any more money!”


light switch covers - cheap tip

Let's look at something minor like light switch covers.  While certainly not a focal point of a home, if they are cracked, crooked or dirty, a buyer will be turned off. At less than $1 a piece it’s as cheap a quick fix as you are going to get, and the impact is huge.

A home with new covers will be viewed as cleaner, crisper, and believe it or not – more updated!  Just be sure to match the cover to the color of the actual switch.  For some homes, you may want to spend just a few more dollars and change out the whole switch just to make sure they both match.

On that same note, here are a few other tips to help give the impression of an updated and well maintained home:

  • Replace your old thermostat with a digital, programmable one.  This not only makes your home more energy efficient, but gives the impression of updated systems.
  • Replace vent covers that aren’t at their best.  Subtle signs of neglect  leave a bad impression in a buyer’s mind.Home Staging
  • Put away room fans or space heaters for showings – they only send a message that your HVAC system and/or insulation is ineffective.
  • Replace your front door handle and/or lock.  The front door impression sets the tone for the whole showing.  A door that is difficult to unlock or open and a peeling, old handle do not bode well for what’s to follow.
  • Have your HVAC system serviced if you don’t already do it annually.  The fresh service sticker tells buyers that you take care of your home.  At a minimum, change the filters.  Dirty filters = neglect.
  • I’ve said it before – but wash your windows inside and out.  It makes everything in your home look better!

You don't necessarily have to put a lot of money into your home to make it look its best.  Focusing on the little things will help get your home sold, and for more money.

Cool Tool To Help Pick Out Paint Color

by The Schuman Team


Sherwin Williams sample living room plain

 Sherwin Williams sample living room with color


Most people know that paint is an inexpensive way to change the appearance of a home. However, the cost of choosing the wrong color and having to repaint can certainly add up. The problem is that it has always been a challenge for people to envision what a room will look like after it is painted – until now. Thanks to some fantastic tools put out by local Cleveland company Sherwin Williams, you can see the finished product BEFORE you start any painting project.

Our favorite tool is the Color Visualizer .  This allows you to upload your own photos and try out different paint and trim colors.  We have used this successfully for our clients and it is truly amazing.  It can be used for both the exterior and interior of your home. 

Newly added to the Sherwin Williams website is the ColorSnap for iPhone and Blackberry.  You can now use your phone to snap a picture of a color that inspires you.  Not only will Sherwin Williams help you match that exact color, this app will help you fine tune it using lightness, saturation, and hue features.

Thanks to this wonderful technology, picking out paint colors is now so much easier.

Displaying blog entries 1-3 of 3

Contact Information

The Schuman Team
3550 Lander Road
Pepper Pike OH 44122
Dan: 216-346-3235
Amy: 216-403-9189
Fax: 216-456-2333