Your home must look great on line or it won't sell. An interesting statistic from the National Association of Realtors® shows that close to 90% of all buyers are using the Internet for their home search. Buyers go on line to eliminate homes, and if your home doesn't have professional quality photos, it will likely be crossed off their list and never seen by them in person.

Photos will make a huge impression. If you visit various websites to look at homes, you will notice that some agents use better quality pictures than others so to advertise their listings. One of the things that always surprises me is when someone uses poor quality pictures, especially on a high-end home. Here is an example of what I'm talking about:

These two homes are listed for almost the exact same price, but one obviously looks better than the other. The first photo will attract many more buyers, create more showings, and give the home a better chance of selling.

 

foyer Solon Ohio luxury home

 

bad quality photos hurt home sellers

 

If you were a buyer, which home would you rather see?

PERCEPTION IS REALITY

Whether it's fair or not, your home will be judged based on the photos on line. We all know that a first impression is critical, and if a prospective buyer doesn't like the way a home looks when looking on the Internet, they won't want to see it in person.

What's surprising is how poorly some homes are portrayed on line. I'm convinced that most sellers don't bother to look to see how their home is being marketed. Perhaps many assume their agent is experienced and knows what they are doing. Others may not understand the importance of having high quality pictures.

OUR ADVICE TO SELLERS

If you are thinking of selling your home, check out the agent's work on line before you hire them.   Also, don't be afraid to ask them who will be taking the pictures. If they personally take them, what kind of equipment will they use? How will these compare to those taken by a professional photographer?

While it is said that pictures are worth a thousand words, using professional quality pictures to sell a home will lead to the one word a seller wants to hear: SOLD!